The World Wildlife Fund (WWF) hassuccessfully engaged over 50,000 people on their Viber channel, which aims toprovide a deeper understanding of environmental preservation.
The World Wildlife Fund (WWF), theworld’s leading NGO dedicated to wilderness preservation, has introduced a newplatform aimed at enhancing communication and engagement with its globalcommunity. This comprehensive solution enables WWF to connect with supportersin an interactive and rewarding way.
Addressing the Need for StrongerCommunity Engagement
WWF recognized a vital need to deepen itsengagement with its supporters, seeking innovative ways to maintain ongoinginteraction and increase awareness for its conservation initiatives. To addressthis, WWF implemented a community management platform, creating new channelsfor outreach and fostering an interactive, connected community experience.
The Viber Chatbot Solution
The first module in WWF’s new platformfeatures a Viber chatbot, designed to offer an engaging and user-friendlycommunication tool for WWF supporters. Through this chatbot, WWF can easilysend messages to community members, supplementing their existing emailcampaigns with a more direct, interactive approach. The chatbot also offersusers a chance to participate in quiz games, where they can test theirknowledge of wildlife and environmental conservation. Those who answercorrectly receive digital certificates, providing both a reward for engagementand a means of reinforcing WWF's mission.
Impact and Future Outlook
With this community platform and Viberchatbot, WWF has taken an innovative step toward enhancing its supporterrelationships, creating an interactive experience that builds awareness andcommitment among members. This solution underscores WWF's dedication topreserving wildlife and the environment through the support and activeparticipation of its global community. As WWF continues to expand its digitaloutreach, the organization is poised to deepen its impact, inspiring supportersto stay engaged and informed through dynamic, interactive tools.
